How to Launch a Brand Finien Consultancy 9780989646109 Books
Download As PDF : How to Launch a Brand Finien Consultancy 9780989646109 Books
Your Comprehensive Guide to Launching a Brand from Naming to Identity to UI/UX Design Expert insights based on over a decade of professional experience transforming new product and service companies from ideation phases to tangible brand realities. Each of the five key phases of launching a brand are broken down into practical guidelines designed to help you understand the 'why' behind the 'how' as well as who to bring to the table and how to make decisions along the way 1. Creating a Strong Foundation - Your Brand Platform 2. Naming Your Venture in a Meaningful Way 3. Timeless Identity Design Creation 4. Your Brand Atmosphere Touch Points 5. Thorough Website Structure & Design How To Launch a Brand was written with three key audiences in mind + A primer and 'how to' guide for disruptive entrepreneurs along the path of launching their new venture the right way - as a brand. + An insightful refresher with easy to digest key takeaways and insights for seasoned CMOs to use while collaborating with their agencies and in-house staff during innovative new brand and sub-brand launches. + An informative read with six key curriculum components to be used in academic business class settings.
How to Launch a Brand Finien Consultancy 9780989646109 Books
Book is a steal at this price for the value it provides. Provides clear directions for a step by step process through branding. There are even references to additional resources to go deeper on certain topics through the authors agency website.Absolutely love the book, read it in less than a week with a busy schedule. Using it to make changes to my own branding process.
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Tags : How to Launch a Brand [Finien Consultancy] on Amazon.com. *FREE* shipping on qualifying offers. Your Comprehensive Guide to Launching a Brand: from Naming to Identity to UI/UX Design Expert insights based on over a decade of professional experience transforming new product and service companies from ideation phases to tangible brand realities. Each of the five key phases of launching a brand are broken down into practical guidelines designed to help you understand the 'why' behind the 'how' as well as who to bring to the table and how to make decisions along the way: 1. Creating a Strong Foundation - Your Brand Platform 2. Naming Your Venture in a Meaningful Way 3. Timeless Identity Design Creation 4. Your Brand Atmosphere Touch Points 5. Thorough Website Structure & Design How To Launch a Brand was written with three key audiences in mind: + A primer and 'how to' guide for disruptive entrepreneurs along the path of launching their new venture the right way - as a brand. + An insightful refresher with easy to digest key takeaways and insights for seasoned CMOs to use while collaborating with their agencies and in-house staff during innovative new brand and sub-brand launches. + An informative read with six key curriculum components to be used in academic business class settings.,Finien Consultancy,How to Launch a Brand,Brandtro,0989646106,BUSINESS & ECONOMICS New Business Enterprises
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How to Launch a Brand Finien Consultancy 9780989646109 Books Reviews
Great resource. It hits all the right notes, from where to start to the overall process and who needs to be involved. Great Job!
Presents a good structured approach to doing something most entrepreneurs seldom do and do haphazarly.
This is a quick read, yet very effective. The book offers a lot of tactical advice, but explains the theory to justify the advice and provides real-life examples for why the world works how it does.
As a founder, I wish I had read this book 2.5 years ago prior to launching my business. We struggle with brand/identity and would be further ahead if we made decisions on Brand Platform upfront.
Excellent book which does not belabor the theory, and makes it easy to apply with good frameworks and tools.
Clear, concise, and practical. This book is everything you need to get your brand platform started, craft an identity, and build your presence both online and off-line. I'm still referencing this book on an almost daily basis as my company's new website approaches launch time and we continue to tweak our wireframe models. Branding is such a vital process that affects EVERY aspect of an organization at its most fundamental level. This is a must-read for serious entrepreneurs!
Excellent content and idea driven presentation. Provided many ways to assess whether a logo is attractive, and what may make impressions with a buyer. I learned a lot from this.
For the areas addressed, this book is solid. Brand design, targeting, naming, touch points, and web design. I would like to have seen more on PR campaigns, how to get influencers to test your brand, etc. But I think the author's consultancy doesn't focus on these things, so maybe it's reasonable that the book doesn't either.
Book is a steal at this price for the value it provides. Provides clear directions for a step by step process through branding. There are even references to additional resources to go deeper on certain topics through the authors agency website.
Absolutely love the book, read it in less than a week with a busy schedule. Using it to make changes to my own branding process.
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